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Digital Marketing

In last few years the idea of buying and selling has tremendously changed over online. Today, companies, brands and personalities are using social media techniques to reach out people. Such techniques are used by social media and digital marketing agencies to gain website traffic or attention through various social media sites. Social media platform is not only effective but is also relatively inexpensive than other media. Here one gets a chance to interact, build relationship and reputation for their brands. However, choosing the best social media agency in India can be a daunting task.

Topics Covered:

Definition, purpose and scope of digital marketing
Introduction to Internet Marketing
Websites and their impact in Market
Understanding the impact of digital marketing on business
Definitions, history and development of digital marketing
Building customer relationships online and permission marketing

Planning, Strategy and Testing
Best practice approaches to online campaign planning
How to determine the optimum mix of digital marketing tools
Campaign, offer and messaging strategy Integration and multi-channel marketing
When to test, and what to test Learning by doing (better and better)

Search Engine Marketing (SEO and PPC)
How search engines work
Keyword research analysis and tools
SEO: Link building techniques and how they help your rankings
Pay-Per-Click advertising: the essentials
Optimizing your Adwords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
Improving landing page conversion rates

Email Marketing
An overview of the email marketplace The role of ESPs (email service providers)
Threats and challenges for email marketers
Segmenting your database: eCRM Increasing your open and click-through rates
Email design & development do’s and don’ts
Staying within the Law

Social Media
The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube Social listening and sentiment analysis Getting
hands-on: Organizing Social Media: internal structures/ responsibilities, work-flows
A strategic approach to social media

Mobile Marketing and Apps
A look at the mobile landscape and its huge growth
Running Ads on Mobile devices HTML5 and the mobile web
Location-based services: why, what and how

Usability & UX
Copy and Design: creating information architecture that delivers
Principles of the Customer Experience
What is User-Centered Design? Best practice methodologies
The importance of User Testing

Web Analytics and Metrics
Launching your website is just the beginning
Onsite analytics : the main platforms The analytics dashboard
Setting up your conversion funnels
What to test and how to test
An iterative approach to optimization

Online Display Advertising
The display ecosystem: media agencies, publishers and ad networks
Ad formats: from traditional to new
Creative considerations: interruptive or permission-based?
Latest display advertising trends

Hardware Kit: This workshop does not include any hardware kit.

- A working Laptop/PC with minimum of 2 GB RAM, 100 GB HDD, intel i3+ processor
- A Seminar Hall with sitting capacity of all participants along with charging plugs, proper ventilation
- Projector, Collar Mike and Speakers

- Digital toolkit of PPTs and study material for all participants
- Certificate of Participation for every participant.
- A competition will be organized at the end of the workshop and winners will be awarded by Certificate of Excellence.

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