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Personal Branding

What is common to a leader, a manager, a graduate recruit and an entrepreneur? Yes, you got it right. The common link is "Personal Branding". Irrespective of the nature and size of your organization and irrespective of your role within that organization, it is absolutely essential to create your own unique Personal Brand. A brand, which will help you stand out from the crowd.

In this workshop, we will help you identify this unique brand. Through a variety of hands on exercises, you will learn how to build and promote the online and \'offline\' elements of your brand. And, you will also learn how to effectively represent both your company and yourself while talking to potential clients, investors or employers.

Modules to be covered:

Why Do You Need To Brand Yourself?
Personal Branding Examples : Real Life Case Studies of Personal Branding Successes and Failures
Personal Branding Elements and Definition
Build Your Personal Brand in 7 Steps
Your Brand Mission and Values
Your Brand Skills and Experiences
Who Are You? What Do You Do? How Do You Create Value For Others?
How To Embed Personal Excellence Into Your Brand
How To Brand Your Professional Image
How To Brand Your Presence
How To Brand Your Online Presence
How To Brand Your Communication Style
Your Brand Story :  How To Differentiate Your Personal Brand
How To Develop Your Brand Tagline
Building Your Network To Boost Your Brand
Linking Everything Together
Duration: The duration of this workshop will be two consecutive days, with eight hour session each day in a total of sixteen hours properly divided into theory and hands on sessions


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